Your store runs on WooCommerce, the most widely used e-commerce system in the world. It sells anything: courses, digital downloads, coaching packages, physical goods, subscriptions.
Create a product
- In WordPress admin, go to Products → Add New.
- Name it, write the description, set the price and add an image.
- For a digital product (courses, downloads), tick Virtual. This removes shipping fields from checkout.
- Publish. The product now has its own page with a working buy button.
Selling a course? Link product to course
The standard pattern on your platform (the LearnDash WooCommerce integration) has two halves. On the product: in the product data box, select the course in the LearnDash Courses field. This association is what enrolls the buyer, and the buyer’s account is created automatically during checkout. On the course: in its Settings, set Access Mode to Closed and put the product’s purchase link in the Button URL field, so the course page sends visitors to checkout. A product with an empty LearnDash Courses field sells fine but delivers nothing (see the troubleshooting checklist). One product can list several courses. That’s how you build a bundle.
Getting paid
WooCommerce connects to your own payment account: PayPal, Stripe and hundreds of other gateways. The money goes directly to you, not through Schoolyland. Setting up a gateway is a one-time job under WooCommerce → Settings → Payments; if you’re not sure which gateway fits your country and currency, ask the support assistant. This is a very common question and the answer is specific to where you sell.
Coupons
Create discount codes under Marketing → Coupons: percentage or fixed amount, expiry dates, usage limits, per-product restrictions. Coupons pair naturally with email campaigns: a launch discount for your list is usually the fastest first revenue.
Watching sales
Orders appear under WooCommerce → Orders, with built-in reports for revenue and top sellers. Even easier: ask your connected AI (“How were sales this week?” or “Who bought the workshop yesterday?”) and it reads the store data for you. See Connect your AI.
Level up
- Recurring revenue: Subscriptions and recurring payments.
- Higher order values: Build a sales funnel with order bumps.
- Partners selling for you: Run an affiliate program.
