Your store runs on WooCommerce — the most widely used e-commerce system in the world. It sells anything: courses, digital downloads, coaching packages, physical goods, subscriptions.
Create a product
- In WordPress admin, go to Products → Add New.
- Name it, write the description, set the price and add an image.
- For a digital product (courses, downloads), tick Virtual — this removes shipping fields from checkout.
- Publish. The product now has its own page with a working buy button.
Selling a course? Link product to course
The standard pattern on your platform (the LearnDash WooCommerce integration) has two halves. On the product: in the product data box, select the course in the LearnDash Courses field — this association is what enrolls the buyer, and the buyer’s account is created automatically during checkout. On the course: in its Settings, set Access Mode to Closed and put the product’s purchase link in the Button URL field, so the course page sends visitors to checkout. A product with an empty LearnDash Courses field sells fine but delivers nothing (see the troubleshooting checklist). One product can list several courses — that’s how you build a bundle.
Getting paid
WooCommerce connects to your own payment account — PayPal, Stripe and hundreds of other gateways. The money goes directly to you, not through Schoolyland. Setting up a gateway is a one-time job under WooCommerce → Settings → Payments; if you’re not sure which gateway fits your country and currency, ask the support assistant — this is a very common question and the answer is specific to where you sell.
Coupons
Create discount codes under Marketing → Coupons: percentage or fixed amount, expiry dates, usage limits, per-product restrictions. Coupons pair naturally with email campaigns — a launch discount for your list is usually the fastest first revenue.
Watching sales
Orders appear under WooCommerce → Orders, with built-in reports for revenue and top sellers. Even easier: ask your connected AI — “How were sales this week?” or “Who bought the workshop yesterday?” — and it reads the store data for you. See Connect your AI.
Level up
- Recurring revenue — Subscriptions and recurring payments.
- Higher order values — Build a sales funnel with order bumps.
- Partners selling for you — Run an affiliate program.
