Email on your platform runs on FluentCRM — a full email marketing system and CRM living inside your own site. Your package includes a configured sending domain and up to 12,000 emails per month. No Mailchimp bill, no exporting contacts to a third-party tool.
What you have
- Contacts — every buyer and lead, collected automatically from your store, forms and course enrollments, in one place with their full history: what they bought, what they opened, what they clicked.
- Campaigns — one-off broadcasts: announcements, launches, newsletters.
- Sequences — automated series: a welcome series, a course onboarding drip, a post-purchase follow-up.
- Tags & lists — how you slice the audience: “customer”, “lead-webinar”, “completed-course-X”. Tags drive automations.
Send your first campaign
- In WordPress admin, go to FluentCRM → Campaigns → Create Campaign.
- Write the email. Plain, personal-looking emails typically outperform heavy designs — write like you email a client.
- Choose the recipients — everyone, or a tag/list segment.
- Send a test to yourself first. Read it on your phone. Then schedule or send.
Deliverability — the part most people skip
Your sending domain (with its SPF and DKIM records) is configured during platform setup, which is the technical foundation for landing in inboxes. The rest is behavior:
- Email people who asked to hear from you. Never import a purchased list — it destroys your sender reputation.
- Warm up: if the list is cold, start with your most engaged segment.
- Keep the unsubscribe link obvious. Fighting it hurts you with spam filters far more than losing an uninterested subscriber.
If you outgrow 12,000/month
Two clean options: upgrade the included sending package (ask support for current pricing), or connect your own email provider account to FluentCRM — the contacts and automations stay exactly where they are.
Next step
The real power move is email reacting to behavior automatically — purchase follow-ups, course nudges, win-back sequences: Automations: make your systems work together. And as with everything on your platform, your AI assistant can draft campaigns and build sequences with you in conversation.
